Curious City is a children’s book consulting duo building creative marketing projects and outreach for authors, illustrators, and publishers. To learn more about our philosophy and projects, visit Marketing Projects & Outreach.
Kirsten Cappy is the owner of Curious City. Formed to tackle projects that forge a stronger relationship between children and the literature created for them, Curious City designs and implements creative theme-based marketing for children’s authors and illustrators.
Kirsten Cappy has been a part of the book industry for more than 18 years. Starting out as a bookseller, she quickly became a buyer, and then a sales representative helping select books for stores throughout the Northeast. Working with more than 200 bookstores, she observed what forms of outreach by authors worked for booksellers and what forms of outreach by booksellers worked for readers.
After discovering that bookstores and libraries only reached a small percentage of potential readers, though, she formed Curious City to help children better access their literature and children’s book authors and illustrators better access their readers.
Through Curious City, Kirsten has created the marketing plans for countless board, picture, chapter, and young adult books. Each marketing plan is a unique approach based on the book’s story and potential readership. To keep both ideas and tools fresh, Kirsten follows marketing trends, publishing trends, and new technologies.
Mark Mattos is the lead partner in Curious City. With over 30 years experience in small business, Mark has an uncanny ability to turn a project concept into an operating plan. An avid follower of new technology and a collector of old, Mark can solve almost any conundrum or challenge.
Mark is also a photographer and a creative thinker whose insight and ideas drive many of Curious City’s projects. Mark splits his time between Curious City and AudioFile Magazine where he is the Web Manager.